5 Key Insights Into Neowiz's AI Creator Hiring for Future Projects
Neowiz, the studio behind the acclaimed soulslike Lies of P, has announced that the sequel is now in full production. However, a recent job posting for an 'AI Creator' has sparked debate among fans and industry observers. The role focuses on using generative AI to streamline art production, but the studio has clarified that it will not directly influence the sequel's development. This article explores five crucial aspects of this situation, from the job's specific duties to the broader implications for game development.
1. Lies of P Sequel Is Officially in Full Production
Neowiz's latest earnings report confirms that the much-anticipated sequel to Lies of P has moved beyond early planning into full-scale development. This means the team is actively creating assets, coding gameplay, and building the world. For fans of the original Pinocchio-inspired soulslike, this is a promising sign that a follow-up is on track. However, the studio's parallel hiring for an AI Creator has raised questions about how technology might shape future projects. While the sequel is a priority, the AI role belongs to a separate R&D department, ensuring that the core game remains artist-driven. The production timeline remains undisclosed, but the studio's commitment to quality is evident in their expanded workforce.
2. The 'AI Creator' Job Listing: What It Entails
A job posting for an 'AI Creator' at Neowiz, spotted on Bluesky, details a role that heavily leverages generative AI tools. Responsibilities include creating concept drafts using Stable Diffusion and Midjourney, AI-based texturing and modeling via image-to-3D technology, and integrating these tools into existing art workflows to reduce production time. The role also involves training custom AI models (using LoRA, ControlNet) to match a project's specific art style, as well as post-processing and upscaling AI outputs for potential use. This is not a traditional artist role; it's a hybrid position focused on building an efficient AI art pipeline. The listing emphasizes maximizing efficiency and innovating visual quality, signaling a shift toward more automated pre-production processes.
3. Neowiz's Official Clarification: AI Creator Won't Touch the Sequel
In response to community concern, Neowiz provided a statement to PC Gamer clarifying the AI Creator's scope. The role will be placed within an independent Art R&D team at ROUND8 (the internal studio behind Lies of P) and will not be directly involved in the sequel's production. GenAI tools will only be used in preliminary stages—for example, generating internal reference materials to establish visual direction before formal asset creation begins. The studio also stated that all final assets for the upcoming game will be created by experienced human artists. Additionally, Neowiz intends to build a proprietary visual library trained exclusively on assets for which they hold full legal rights, addressing concerns about copyright and originality. This separation aims to reassure fans while still exploring AI's potential.
4. Community Reaction: Concerns and Support
The announcement has divided the Lies of P community. Some fans express concern that even indirect use of generative AI could compromise artistic integrity or lead to job losses for human artists. Critics point to the job listing's focus on 'maximizing efficiency' as a slippery slope toward automation. On the other hand, supporters argue that using AI for mundane tasks like texturing or generating rough drafts can free artists to focus on creative high-level work. The studio's promise that the AI Creator will not influence the sequel directly has somewhat tempered outrage, but skepticism remains. Many are watching closely to see how Neowiz balances innovation with the craftsmanship that made Lies of P a success. This debate mirrors broader industry tensions about AI in game development.
5. Broader Implications for Game Development and AI
Neowiz's move reflects a growing trend: studios cautiously adopting generative AI while trying to maintain artistic integrity. The AI Creator role is explicitly about building proprietary tools and libraries, which could give Neowiz a competitive edge in pre-production efficiency. However, the studio's insistence that the role is separate from the sequel suggests they are aware of the stigma attached to AI-generated content. This approach may become a template for other developers: using AI for internal reference and repetitive tasks, but keeping final assets human-made. The key challenge will be ensuring that AI tools don't inadvertently introduce bias or lower quality. As Neowiz moves forward, the industry will be watching how this experiment impacts both the sequel and future projects.
In conclusion, Neowiz's hiring of an AI Creator is a nuanced development. While the sequel is safe from direct AI involvement, the studio is clearly investing in generative technology for future use. The community's mixed reactions highlight the delicate balance between innovation and tradition. Whether this leads to more efficient production or ethical pitfalls remains to be seen. For now, fans can rest assured that the Lies of P sequel will be crafted by human hands—but the tools those hands use may soon evolve.
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